The goal?
To inspire conversation between sales representatives and customers by showcasing products in action with the added-value behind the “Feels Good” launch campaign slogan “Made with good materials and good intentions”.
Developed a logo that fit the mood of the campaign name.
Evoke the vibe of feeling good while staying true to main brand colors.
Modified logo to fit with secondary house brand colors represented in the collection.
It was all about location.
Photo locations were chosen to fit into the underlying idea of Feels Good. These locations were:
Parc Frederic-Back: Promotes a circular economy.
Parc Olympique: Promotes circularity as well given the repurposing of the space.
Old Port of Montreal: Promotes restoration and the importance of history and progress.
Parc du Mont Royal & Beaver Lake: Promotes the use of shared community spaces and a piece of nature within a metropolitan area.
Incorporating logo and message into client case studies.
Sample catalog page #1 - Product Spotlight
Copy & lifestyle images provided by me.
Sample catalog page #2 - Collection Intro
Copy & lifestyle images provided by me.
